Mission

Make the highest quality coffee products through the selection of superior raw material and the highest manufacturing standards, satisfying  the consumers’ taste and getting benefits to stockholders, collaborators, clients, suppliers and the community they belong to.

Vision

Be the leaders in the national market and expand our presence to the international market, with unbeatable quality products and the best taste to the consumers’ delight and satisfaction. 

Values

Leadership: At CTE, leaders establish a unique goal, direction and environment where the staff can fully commit itself to achieve organizational objectives.

Loyalty: This is an essential tool that enables us to have genuine success when we work with responsibility to inspire our clients, suppliers and collaborators with confidence, while being persistent and helpful.

Honesty: We are true and being highly responsible we are committed to our real performance.

Integrity: Staff at all levels is the essence of the Organization and their total commitment facilitates increasing their abilities to benefit everyone and the Organization.

Kindness: We stand out for our attitude of service. We are genuine and are committed to be generous, looking for well-being and success.

Fighting Spirit: This is the force which unites us, a conviction and a must to be constantly attaining our objectives.